

TOUCHSCREEN
TRADE SHOW
USABILITY TESTING
PROJECT MANAGEMENT
Leading the Collaborative Effort to Innovate at IBS.
Every year, LP makes a splash at the International Builder Show, and it’s our job to continuously elevate the booth experience. For the past two years, our interactive team has played a crucial role—transforming from bystanders to key players. Our three interactive displays engaged attendees by showcasing the compelling reasons to choose LP products through immersive and entertaining experiences. I was responsible for transforming my team’s concepts into standout, ‘best of show’ experiences.
My Role:
UI Designer UX Designer Collaboration Facilitator
My Contributions:
Refining the User Interface Defining Micro-Animations Building Components Project Management Usability Testing


TOUCHSCREEN
TRADE SHOW
USABILITY TESTING
PROJECT MANAGEMENT
Leading the Collaborative Effort to Innovate at IBS.
Every year, LP makes a splash at the International Builder Show, and it’s our job to continuously elevate the booth experience. For the past two years, our interactive team has played a crucial role—transforming from bystanders to key players. Our three interactive displays engaged attendees by showcasing the compelling reasons to choose LP products through immersive and entertaining experiences. I was responsible for transforming my team’s concepts into standout, ‘best of show’ experiences.
My Role:
UI Designer UX Designer Collaboration Facilitator
My Contributions:
Refining the User Interface Defining Micro-Animations Building Components Project Management Usability Testing
TOUCHSCREEN
TRADE SHOW
USABILITY TESTING
PROJECT MANAGEMENT
Leading the Collaborative Effort to Innovate at IBS.
Every year, LP makes a splash at the International Builder Show, and it’s our job to continuously elevate the booth experience. For the past two years, our interactive team has played a crucial role—transforming from bystanders to key players. Our three interactive displays engaged attendees by showcasing the compelling reasons to choose LP products through immersive and entertaining experiences. I was responsible for transforming my team’s concepts into standout, ‘best of show’ experiences.
My Role:
UI Designer UX Designer Collaboration Facilitator
My Contributions:
Refining the User Interface Defining Micro-Animations Building Components Project Management Usability Testing


TOUCHSCREEN
TRADE SHOW
USABILITY TESTING
PROJECT MANAGEMENT
Leading the Collaborative Effort to Innovate at IBS.
Every year, LP makes a splash at the International Builder Show, and it’s our job to continuously elevate the booth experience. For the past two years, our interactive team has played a crucial role—transforming from bystanders to key players. Our three interactive displays engaged attendees by showcasing the compelling reasons to choose LP products through immersive and entertaining experiences. I was responsible for transforming my team’s concepts into standout, ‘best of show’ experiences.
My Role:
UI Designer UX Designer Collaboration Facilitator
My Contributions:
Refining the User Interface Defining Micro-Animations Building Components Project Management Usability Testing


300+
Collective Sessions
30 Sec.
Avg. Interaction Time
400%
Increase in User Engagement YOY
300+
Collective Sessions
30 Sec.
Avg. Interaction Time
400%
Increase in User Engagement YOY
300+
Collective Sessions
30 Sec.
Avg. Interaction Time
400%
Increase in User Engagement YOY
300+
Collective Sessions
30 Sec.
Avg. Interaction Time
400%
Increase in User Engagement YOY
THE SOLUTION
Three Distinct Experiences that Educate Users about LP and their Products.
During an extensive discovery phase, the UX team crafted three unique experiences designed to enhance LP’s presence at the IBS Show. These installations aimed to educate and engage attendees, leaving a lasting impression of LP’s offerings. Tasked with refining initial concepts and designs, I collaborated closely with developers to create an intuitive and engaging user interface. Each experience featured polished micro-animations and other delightful interactions, ensuring a memorable and informative journey for all users.



THE SOLUTION
Three Distinct Experiences that Educate Users about LP and their Products.
During an extensive discovery phase, the UX team crafted three unique experiences designed to enhance LP’s presence at the IBS Show. These installations aimed to educate and engage attendees, leaving a lasting impression of LP’s offerings. Tasked with refining initial concepts and designs, I collaborated closely with developers to create an intuitive and engaging user interface. Each experience featured polished micro-animations and other delightful interactions, ensuring a memorable and informative journey for all users.



THE SOLUTION
Three Distinct Experiences that Educate Users about LP and their Products.
During an extensive discovery phase, the UX team crafted three unique experiences designed to enhance LP’s presence at the IBS Show. These installations aimed to educate and engage attendees, leaving a lasting impression of LP’s offerings. Tasked with refining initial concepts and designs, I collaborated closely with developers to create an intuitive and engaging user interface. Each experience featured polished micro-animations and other delightful interactions, ensuring a memorable and informative journey for all users.



THE SOLUTION
Three Distinct Experiences that Educate Users about LP and their Products.
During an extensive discovery phase, the UX team crafted three unique experiences designed to enhance LP’s presence at the IBS Show. These installations aimed to educate and engage attendees, leaving a lasting impression of LP’s offerings. Tasked with refining initial concepts and designs, I collaborated closely with developers to create an intuitive and engaging user interface. Each experience featured polished micro-animations and other delightful interactions, ensuring a memorable and informative journey for all users.



Integral to the booth experience, these interactive moments captivate attendees and take the booth to the next level.
Integral to the booth experience, these interactive moments captivate attendees and take the booth to the next level.
Integral to the booth experience, these interactive moments captivate attendees and take the booth to the next level.
Integral to the booth experience, these interactive moments captivate attendees and take the booth to the next level.
THE RESULTS
A Successful Booth at the International Builders’ Show.
The booth’s interactive experiences were a standout success, providing LP with a competitive edge at this year’s show. Central to the booth’s layout, the Sawtooth Walls experience garnered the most interactions by directly delivering the product information attendees sought. Our data indicates a significant increase in engagement compared to last year, with the majority of users completing the interactive journeys, showcasing a deeper connection with the content.

THE RESULTS
A Successful Booth at the International Builders’ Show.
The booth’s interactive experiences were a standout success, providing LP with a competitive edge at this year’s show. Central to the booth’s layout, the Sawtooth Walls experience garnered the most interactions by directly delivering the product information attendees sought. Our data indicates a significant increase in engagement compared to last year, with the majority of users completing the interactive journeys, showcasing a deeper connection with the content.

THE RESULTS
A Successful Booth at the International Builders’ Show.
The booth’s interactive experiences were a standout success, providing LP with a competitive edge at this year’s show. Central to the booth’s layout, the Sawtooth Walls experience garnered the most interactions by directly delivering the product information attendees sought. Our data indicates a significant increase in engagement compared to last year, with the majority of users completing the interactive journeys, showcasing a deeper connection with the content.

THE RESULTS
A Successful Booth at the International Builders’ Show.
The booth’s interactive experiences were a standout success, providing LP with a competitive edge at this year’s show. Central to the booth’s layout, the Sawtooth Walls experience garnered the most interactions by directly delivering the product information attendees sought. Our data indicates a significant increase in engagement compared to last year, with the majority of users completing the interactive journeys, showcasing a deeper connection with the content.

CHALLENGES & COMPROMISES
Engaging Users in an Environment Literally Packed with the Competition.
LP was thrilled with their booth’s performance at this year’s event, despite numerous challenges from concept to creation.
Raising the Bar
Challenge: Tasked with developing concepts based on actual user needs, moving away from the creative team’s traditional approach in isolation. Impact: Significantly enhanced performance over last year’s experiences, validating the effectiveness of our discovery-driven approach.
Navigating Stakeholders
Challenge: Juggling a multitude of internal stakeholders, ensuring the project remained aligned with agency goals while securing client approvals. Impact: Successfully managed expectations and maintained project trajectory, fostering seamless collaboration across teams.
Live Test Pressure
Challenge: Limited opportunities for live user testing demanded precision and efficiency in gathering actionable insights. Impact: Effectively leveraged feedback from two critical sessions, refining the user experience based on real-time interactions with agency staff and clients.
CHALLENGES & COMPROMISES
Engaging Users in an Environment Literally Packed with the Competition.
LP was thrilled with their booth’s performance at this year’s event, despite numerous challenges from concept to creation.
Raising the Bar
Challenge: Tasked with developing concepts based on actual user needs, moving away from the creative team’s traditional approach in isolation. Impact: Significantly enhanced performance over last year’s experiences, validating the effectiveness of our discovery-driven approach.
Navigating Stakeholders
Challenge: Juggling a multitude of internal stakeholders, ensuring the project remained aligned with agency goals while securing client approvals. Impact: Successfully managed expectations and maintained project trajectory, fostering seamless collaboration across teams.
Live Test Pressure
Challenge: Limited opportunities for live user testing demanded precision and efficiency in gathering actionable insights. Impact: Effectively leveraged feedback from two critical sessions, refining the user experience based on real-time interactions with agency staff and clients.
CHALLENGES & COMPROMISES
Engaging Users in an Environment Literally Packed with the Competition.
LP was thrilled with their booth’s performance at this year’s event, despite numerous challenges from concept to creation.
Raising the Bar
Challenge: Tasked with developing concepts based on actual user needs, moving away from the creative team’s traditional approach in isolation. Impact: Significantly enhanced performance over last year’s experiences, validating the effectiveness of our discovery-driven approach.
Navigating Stakeholders
Challenge: Juggling a multitude of internal stakeholders, ensuring the project remained aligned with agency goals while securing client approvals. Impact: Successfully managed expectations and maintained project trajectory, fostering seamless collaboration across teams.
Live Test Pressure
Challenge: Limited opportunities for live user testing demanded precision and efficiency in gathering actionable insights. Impact: Effectively leveraged feedback from two critical sessions, refining the user experience based on real-time interactions with agency staff and clients.
CHALLENGES & COMPROMISES
Engaging Users in an Environment Literally Packed with the Competition.
LP was thrilled with their booth’s performance at this year’s event, despite numerous challenges from concept to creation.
Raising the Bar
Challenge: Tasked with developing concepts based on actual user needs, moving away from the creative team’s traditional approach in isolation. Impact: Significantly enhanced performance over last year’s experiences, validating the effectiveness of our discovery-driven approach.
Navigating Stakeholders
Challenge: Juggling a multitude of internal stakeholders, ensuring the project remained aligned with agency goals while securing client approvals. Impact: Successfully managed expectations and maintained project trajectory, fostering seamless collaboration across teams.
Live Test Pressure
Challenge: Limited opportunities for live user testing demanded precision and efficiency in gathering actionable insights. Impact: Effectively leveraged feedback from two critical sessions, refining the user experience based on real-time interactions with agency staff and clients.
MY KEY CONTRIBUTIONS
From We to Me.
My key role in this project involved refining initial concepts to enhance user-friendliness and managing feedback from our first client user testing session. I facilitated a subsequent user testing session with the client and conducted internal testing to gather additional insights. I supported the development team by prioritizing high-impact tasks and assisting with quality assurance, making crucial on-the-fly decisions to ensure all three experiences were polished and ready for the International Builders Show.

MY KEY CONTRIBUTIONS
From We to Me.
My key role in this project involved refining initial concepts to enhance user-friendliness and managing feedback from our first client user testing session. I facilitated a subsequent user testing session with the client and conducted internal testing to gather additional insights. I supported the development team by prioritizing high-impact tasks and assisting with quality assurance, making crucial on-the-fly decisions to ensure all three experiences were polished and ready for the International Builders Show.

MY KEY CONTRIBUTIONS
From We to Me.
My key role in this project involved refining initial concepts to enhance user-friendliness and managing feedback from our first client user testing session. I facilitated a subsequent user testing session with the client and conducted internal testing to gather additional insights. I supported the development team by prioritizing high-impact tasks and assisting with quality assurance, making crucial on-the-fly decisions to ensure all three experiences were polished and ready for the International Builders Show.

IN CONCLUSION
Their “Best Booth Ever”!
This year’s experiences were significantly enhanced, underscoring the importance of thorough discovery work in creating impactful interactions for IBS attendees. As the pivotal figure, I ensured that our product transitioned smoothly from initial designs to a polished, timely execution that surpassed expectations. Here’s to raising the bar even higher at next year’s IBS! Want to learn more about LP’s presence at the show? Check out the Showcase page that I concepted and designed.
IN CONCLUSION
Their “Best Booth Ever”!
This year’s experiences were significantly enhanced, underscoring the importance of thorough discovery work in creating impactful interactions for IBS attendees. As the pivotal figure, I ensured that our product transitioned smoothly from initial designs to a polished, timely execution that surpassed expectations. Here’s to raising the bar even higher at next year’s IBS! Want to learn more about LP’s presence at the show? Check out the Showcase page that I concepted and designed.
IN CONCLUSION
Their “Best Booth Ever”!
This year’s experiences were significantly enhanced, underscoring the importance of thorough discovery work in creating impactful interactions for IBS attendees. As the pivotal figure, I ensured that our product transitioned smoothly from initial designs to a polished, timely execution that surpassed expectations. Here’s to raising the bar even higher at next year’s IBS! Want to learn more about LP’s presence at the show? Check out the Showcase page that I concepted and designed.
IN CONCLUSION
Their “Best Booth Ever”!
This year’s experiences were significantly enhanced, underscoring the importance of thorough discovery work in creating impactful interactions for IBS attendees. As the pivotal figure, I ensured that our product transitioned smoothly from initial designs to a polished, timely execution that surpassed expectations. Here’s to raising the bar even higher at next year’s IBS! Want to learn more about LP’s presence at the show? Check out the Showcase page that I concepted and designed.