WEBSITE
UI DESIGN
DESIGN SYSTEM
EVANGELISM
Creating the First Ever Design System at GS&F, Saving Them Tons of Cash.
When I joined GS&F, our website components were scattered across disjointed files with no unified system in place. Recognizing the need for coherence, I led the transition to a streamlined, systemized approach—now a standard practice at the agency. Given that LP is one of our largest clients, this shift provided an ideal chance to enhance project clarity, ensure consistency, and establish a collaborative source of truth.
My Role:
Design Systems Specialist UX Designer UI Designer Cross-Departmental Collaborator In-House Education
My Contributions:
Component Creation Design System Management Facilitation Across Departments Evangelist
WEBSITE
UI DESIGN
DESIGN SYSTEM
EVANGELISM
Creating the First Ever Design System at GS&F, Saving Them Tons of Cash.
When I joined GS&F, our website components were scattered across disjointed files with no unified system in place. Recognizing the need for coherence, I led the transition to a streamlined, systemized approach—now a standard practice at the agency. Given that LP is one of our largest clients, this shift provided an ideal chance to enhance project clarity, ensure consistency, and establish a collaborative source of truth.
My Role:
Design Systems Specialist UX Designer UI Designer Cross-Departmental Collaborator In-House Education
My Contributions:
Component Creation Design System Management Facilitation Across Departments Evangelist
WEBSITE
UI DESIGN
DESIGN SYSTEM
EVANGELISM
Creating the First Ever Design System at GS&F, Saving Them Tons of Cash.
When I joined GS&F, our website components were scattered across disjointed files with no unified system in place. Recognizing the need for coherence, I led the transition to a streamlined, systemized approach—now a standard practice at the agency. Given that LP is one of our largest clients, this shift provided an ideal chance to enhance project clarity, ensure consistency, and establish a collaborative source of truth.
My Role:
Design Systems Specialist UX Designer UI Designer Cross-Departmental Collaborator In-House Education
My Contributions:
Component Creation Design System Management Facilitation Across Departments Evangelist
WEBSITE
UI DESIGN
DESIGN SYSTEM
EVANGELISM
Creating the First Ever Design System at GS&F, Saving Them Tons of Cash.
When I joined GS&F, our website components were scattered across disjointed files with no unified system in place. Recognizing the need for coherence, I led the transition to a streamlined, systemized approach—now a standard practice at the agency. Given that LP is one of our largest clients, this shift provided an ideal chance to enhance project clarity, ensure consistency, and establish a collaborative source of truth.
My Role:
Design Systems Specialist UX Designer UI Designer Cross-Departmental Collaborator In-House Education
My Contributions:
Component Creation Design System Management Facilitation Across Departments Evangelist
450+
Components
1000+
Work Hours Saved
3
Collaborating Teams
450+
Components
1000+
Work Hours Saved
3
Collaborating Teams
450+
Components
1000+
Work Hours Saved
3
Collaborating Teams
450+
Components
1000+
Work Hours Saved
3
Collaborating Teams
Establishing a definitive source for the LP brand effectively broke down departmental silos between the interactive and creative departments, increasing collaboration.
Establishing a definitive source for the LP brand effectively broke down departmental silos between the interactive and creative departments, increasing collaboration.
Establishing a definitive source for the LP brand effectively broke down departmental silos between the interactive and creative departments, increasing collaboration.
Establishing a definitive source for the LP brand effectively broke down departmental silos between the interactive and creative departments, increasing collaboration.
THE RESULTS
A System that Continues to Grow with the Brand.
I collaborated with a creative colleague to infuse our design system with vital branding elements, aiming to create a definitive source of truth for the entire agency, not just the interactive team. After actively promoting the system across the agency and securing robust support, we are now poised to transition ownership to the client, while continuing to manage its evolution. This system is crafted to grow and adapt with LP, evolving in sync with the brand’s progression.
THE RESULTS
A System that Continues to Grow with the Brand.
I collaborated with a creative colleague to infuse our design system with vital branding elements, aiming to create a definitive source of truth for the entire agency, not just the interactive team. After actively promoting the system across the agency and securing robust support, we are now poised to transition ownership to the client, while continuing to manage its evolution. This system is crafted to grow and adapt with LP, evolving in sync with the brand’s progression.
THE RESULTS
A System that Continues to Grow with the Brand.
I collaborated with a creative colleague to infuse our design system with vital branding elements, aiming to create a definitive source of truth for the entire agency, not just the interactive team. After actively promoting the system across the agency and securing robust support, we are now poised to transition ownership to the client, while continuing to manage its evolution. This system is crafted to grow and adapt with LP, evolving in sync with the brand’s progression.
THE RESULTS
A System that Continues to Grow with the Brand.
I collaborated with a creative colleague to infuse our design system with vital branding elements, aiming to create a definitive source of truth for the entire agency, not just the interactive team. After actively promoting the system across the agency and securing robust support, we are now poised to transition ownership to the client, while continuing to manage its evolution. This system is crafted to grow and adapt with LP, evolving in sync with the brand’s progression.
CHALLENGES & COMPROMISES
Introducing a Design System in Uncharted Waters.
Establishing a new standard where none existed demands both time and patience. Over several years, as the system evolved and garnered increasing support, it has opened doors for gradual, meaningful collaborations with other clients.
A Passion Project
Challenge: I initiated the design system project unofficially, juggling it with my regular responsibilities. Impact: My initiative showcased my commitment and ability to drive innovation under challenging circumstances.
Training My Colleagues
Challenge: Tasked with training colleagues, I spread Figma proficiency across the agency. Impact: This not only enhanced team capabilities but also solidified my role as a key resource for digital tool expertise.
Selling the Value
Challenge: Continuously educating staff on the design system’s relevance and ownership was a complex task. Impact: These efforts are essential to normalize the design system’s use, fostering a broader understanding and appreciation within the agency.
CHALLENGES & COMPROMISES
Introducing a Design System in Uncharted Waters.
Establishing a new standard where none existed demands both time and patience. Over several years, as the system evolved and garnered increasing support, it has opened doors for gradual, meaningful collaborations with other clients.
A Passion Project
Challenge: I initiated the design system project unofficially, juggling it with my regular responsibilities. Impact: My initiative showcased my commitment and ability to drive innovation under challenging circumstances.
Training My Colleagues
Challenge: Tasked with training colleagues, I spread Figma proficiency across the agency. Impact: This not only enhanced team capabilities but also solidified my role as a key resource for digital tool expertise.
Selling the Value
Challenge: Continuously educating staff on the design system’s relevance and ownership was a complex task. Impact: These efforts are essential to normalize the design system’s use, fostering a broader understanding and appreciation within the agency.
CHALLENGES & COMPROMISES
Introducing a Design System in Uncharted Waters.
Establishing a new standard where none existed demands both time and patience. Over several years, as the system evolved and garnered increasing support, it has opened doors for gradual, meaningful collaborations with other clients.
A Passion Project
Challenge: I initiated the design system project unofficially, juggling it with my regular responsibilities. Impact: My initiative showcased my commitment and ability to drive innovation under challenging circumstances.
Training My Colleagues
Challenge: Tasked with training colleagues, I spread Figma proficiency across the agency. Impact: This not only enhanced team capabilities but also solidified my role as a key resource for digital tool expertise.
Selling the Value
Challenge: Continuously educating staff on the design system’s relevance and ownership was a complex task. Impact: These efforts are essential to normalize the design system’s use, fostering a broader understanding and appreciation within the agency.
CHALLENGES & COMPROMISES
Introducing a Design System in Uncharted Waters.
Establishing a new standard where none existed demands both time and patience. Over several years, as the system evolved and garnered increasing support, it has opened doors for gradual, meaningful collaborations with other clients.
A Passion Project
Challenge: I initiated the design system project unofficially, juggling it with my regular responsibilities. Impact: My initiative showcased my commitment and ability to drive innovation under challenging circumstances.
Training My Colleagues
Challenge: Tasked with training colleagues, I spread Figma proficiency across the agency. Impact: This not only enhanced team capabilities but also solidified my role as a key resource for digital tool expertise.
Selling the Value
Challenge: Continuously educating staff on the design system’s relevance and ownership was a complex task. Impact: These efforts are essential to normalize the design system’s use, fostering a broader understanding and appreciation within the agency.
MY KEY CONTRIBUTIONS
From We to Me.
As the architect behind our agency’s flagship design system, I have been pivotal in its conception, development, and ongoing enhancement. I initially devised the system, actively supported its implementation, and have continuously evangelized its benefits, championing a process that has now become a standard within our department. This system has not only saved the agency considerable amounts of time and money but is also set to play a critical role in the upcoming comprehensive overhaul of our major client’s website this year, underscoring its value and my integral role in its success.
MY KEY CONTRIBUTIONS
From We to Me.
As the architect behind our agency’s flagship design system, I have been pivotal in its conception, development, and ongoing enhancement. I initially devised the system, actively supported its implementation, and have continuously evangelized its benefits, championing a process that has now become a standard within our department. This system has not only saved the agency considerable amounts of time and money but is also set to play a critical role in the upcoming comprehensive overhaul of our major client’s website this year, underscoring its value and my integral role in its success.
MY KEY CONTRIBUTIONS
From We to Me.
As the architect behind our agency’s flagship design system, I have been pivotal in its conception, development, and ongoing enhancement. I initially devised the system, actively supported its implementation, and have continuously evangelized its benefits, championing a process that has now become a standard within our department. This system has not only saved the agency considerable amounts of time and money but is also set to play a critical role in the upcoming comprehensive overhaul of our major client’s website this year, underscoring its value and my integral role in its success.
IN CONCLUSION
The Evolution Continues.
The next phase for the LP Design System focuses on aligning with developers to create a comprehensive component library that matches our Figma kit. As we progress, our commitment to collaboration will remain the driving force behind our efforts. Interested in seeing more of the LP brand? Visit their website—it’s set for a redesign this summer!
IN CONCLUSION
The Evolution Continues.
The next phase for the LP Design System focuses on aligning with developers to create a comprehensive component library that matches our Figma kit. As we progress, our commitment to collaboration will remain the driving force behind our efforts. Interested in seeing more of the LP brand? Visit their website—it’s set for a redesign this summer!
IN CONCLUSION
The Evolution Continues.
The next phase for the LP Design System focuses on aligning with developers to create a comprehensive component library that matches our Figma kit. As we progress, our commitment to collaboration will remain the driving force behind our efforts. Interested in seeing more of the LP brand? Visit their website—it’s set for a redesign this summer!
IN CONCLUSION
The Evolution Continues.
The next phase for the LP Design System focuses on aligning with developers to create a comprehensive component library that matches our Figma kit. As we progress, our commitment to collaboration will remain the driving force behind our efforts. Interested in seeing more of the LP brand? Visit their website—it’s set for a redesign this summer!
