WEBSITE
UI DESIGN
persona development
rapid sprint
A Strategic Website Redesign that Acquired 100+ Qualified Leads.
3Spine was struggling to attract the attention they deserved with their outdated website. They were working tirelessly to create a medical device that would change lives, but their digital presence didn’t reflect the high-end technology they were championing. This misalignment hindered their ability to generate promising leads for medical trials as well as those that could possibly invest in their future.
My Role:
Lead UI Designer UX | Discovery, Facilitation, Support Branding Collaborator
My Contributions:
Workshop Facilitation Discovery Cross-Disciplinary Collaboration UI Design Branding
WEBSITE
UI DESIGN
persona development
rapid sprint
A Strategic Website Redesign that Acquired 100+ Qualified Leads.
3Spine was struggling to attract the attention they deserved with their outdated website. They were working tirelessly to create a medical device that would change lives, but their digital presence didn’t reflect the high-end technology they were championing. This misalignment hindered their ability to generate promising leads for medical trials as well as those that could possibly invest in their future.
My Role:
Lead UI Designer UX | Discovery, Facilitation, Support Branding Collaborator
My Contributions:
Workshop Facilitation Discovery Cross-Disciplinary Collaboration UI Design Branding
WEBSITE
UI DESIGN
persona development
rapid sprint
A Strategic Website Redesign that Acquired 100+ Qualified Leads.
3Spine was struggling to attract the attention they deserved with their outdated website. They were working tirelessly to create a medical device that would change lives, but their digital presence didn’t reflect the high-end technology they were championing. This misalignment hindered their ability to generate promising leads for medical trials as well as those that could possibly invest in their future.
My Role:
Lead UI Designer UX | Discovery, Facilitation, Support Branding Collaborator
My Contributions:
Workshop Facilitation Discovery Cross-Disciplinary Collaboration UI Design Branding
WEBSITE
UI DESIGN
persona development
rapid sprint
A Strategic Website Redesign that Acquired 100+ Qualified Leads.
3Spine was struggling to attract the attention they deserved with their outdated website. They were working tirelessly to create a medical device that would change lives, but their digital presence didn’t reflect the high-end technology they were championing. This misalignment hindered their ability to generate promising leads for medical trials as well as those that could possibly invest in their future.
My Role:
Lead UI Designer UX | Discovery, Facilitation, Support Branding Collaborator
My Contributions:
Workshop Facilitation Discovery Cross-Disciplinary Collaboration UI Design Branding
100+
of Qualified Leads
1
Successful Trial
30%
Increase in User Engagement
100+
of Qualified Leads
1
Successful Trial
30%
Increase in User Engagement
100+
of Qualified Leads
1
Successful Trial
30%
Increase in User Engagement
Refining 3Spine’s digital identity through targeted user discovery transformed their website into a lead-generating powerhouse.
Refining 3Spine’s digital identity through targeted user discovery transformed their website into a lead-generating powerhouse.
Refining 3Spine’s digital identity through targeted user discovery transformed their website into a lead-generating powerhouse.
Refining 3Spine’s digital identity through targeted user discovery transformed their website into a lead-generating powerhouse.
THE RESULTS
Hundreds of Qualified Leads & A Successful Trial
Post-launch, 3Spine saw a marked increase in engagement from the desired demographic, leading to hundreds of qualified leads that helped them reach their goal of a 100+ successful medical trials.
THE RESULTS
Hundreds of Qualified Leads & A Successful Trial
Post-launch, 3Spine saw a marked increase in engagement from the desired demographic, leading to hundreds of qualified leads that helped them reach their goal of a 100+ successful medical trials.
THE RESULTS
Hundreds of Qualified Leads & A Successful Trial
Post-launch, 3Spine saw a marked increase in engagement from the desired demographic, leading to hundreds of qualified leads that helped them reach their goal of a 100+ successful medical trials.
THE RESULTS
Hundreds of Qualified Leads & A Successful Trial
Post-launch, 3Spine saw a marked increase in engagement from the desired demographic, leading to hundreds of qualified leads that helped them reach their goal of a 100+ successful medical trials.
CHALLENGES & COMPROMISES
How We Did It, Regardless.
Working in tandem with the quick (and sometimes chaotic) pace of a startup, tackling the 3Spine project was as much about managing challenges as it was about crafting user-centered designs.
Intensive 3-Day Sprint
Challenge: Condensing discovery, strategy, wireframe creation, and high-fidelity mockups into a three-day in-person sprint. Impact: Streamlined decision-making but heightened pressure to deliver polished designs quickly.
Creative Collaboration
Challenge: Working with limited and evolving branding guidelines necessitated close collaboration with the creative team. Impact: Ensured the design language was cohesive and aligned with the emerging brand identity.
Simplifying Jargon
Challenge: The complex medical jargon made it difficult to present information accessibly. Impact: Required innovative content strategies to demystify technical terms and ensure user comprehension without compromising the depth of information.
CHALLENGES & COMPROMISES
How We Did It, Regardless.
Working in tandem with the quick (and sometimes chaotic) pace of a startup, tackling the 3Spine project was as much about managing challenges as it was about crafting user-centered designs.
Intensive 3-Day Sprint
Challenge: Condensing discovery, strategy, wireframe creation, and high-fidelity mockups into a three-day in-person sprint. Impact: Streamlined decision-making but heightened pressure to deliver polished designs quickly.
Creative Collaboration
Challenge: Working with limited and evolving branding guidelines necessitated close collaboration with the creative team. Impact: Ensured the design language was cohesive and aligned with the emerging brand identity.
Simplifying Jargon
Challenge: The complex medical jargon made it difficult to present information accessibly. Impact: Required innovative content strategies to demystify technical terms and ensure user comprehension without compromising the depth of information.
CHALLENGES & COMPROMISES
How We Did It, Regardless.
Working in tandem with the quick (and sometimes chaotic) pace of a startup, tackling the 3Spine project was as much about managing challenges as it was about crafting user-centered designs.
Intensive 3-Day Sprint
Challenge: Condensing discovery, strategy, wireframe creation, and high-fidelity mockups into a three-day in-person sprint. Impact: Streamlined decision-making but heightened pressure to deliver polished designs quickly.
Creative Collaboration
Challenge: Working with limited and evolving branding guidelines necessitated close collaboration with the creative team. Impact: Ensured the design language was cohesive and aligned with the emerging brand identity.
Simplifying Jargon
Challenge: The complex medical jargon made it difficult to present information accessibly. Impact: Required innovative content strategies to demystify technical terms and ensure user comprehension without compromising the depth of information.
CHALLENGES & COMPROMISES
How We Did It, Regardless.
Working in tandem with the quick (and sometimes chaotic) pace of a startup, tackling the 3Spine project was as much about managing challenges as it was about crafting user-centered designs.
Intensive 3-Day Sprint
Challenge: Condensing discovery, strategy, wireframe creation, and high-fidelity mockups into a three-day in-person sprint. Impact: Streamlined decision-making but heightened pressure to deliver polished designs quickly.
Creative Collaboration
Challenge: Working with limited and evolving branding guidelines necessitated close collaboration with the creative team. Impact: Ensured the design language was cohesive and aligned with the emerging brand identity.
Simplifying Jargon
Challenge: The complex medical jargon made it difficult to present information accessibly. Impact: Required innovative content strategies to demystify technical terms and ensure user comprehension without compromising the depth of information.
MY KEY CONTRIBUTIONS
From We to Me.
My role in the 3Spine project was pivotal in steering the project from concept to reality. Working closely under the guidance of the UX lead, I played a central role in facilitating the workshop, crafting the content strategy, and bringing our collaborative ideas to life through detailed and client-approved designs.
Assisted with a comprehensive strategy workshop with the client, enhancing project clarity and direction
Created and implemented a detailed content strategy that improved information architecture and user engagement
Transformed initial concepts into high-fidelity, fully branded mockups, incorporating client feedback and an evolving brand
MY KEY CONTRIBUTIONS
From We to Me.
My role in the 3Spine project was pivotal in steering the project from concept to reality. Working closely under the guidance of the UX lead, I played a central role in facilitating the workshop, crafting the content strategy, and bringing our collaborative ideas to life through detailed and client-approved designs.
Assisted with a comprehensive strategy workshop with the client, enhancing project clarity and direction
Created and implemented a detailed content strategy that improved information architecture and user engagement
Transformed initial concepts into high-fidelity, fully branded mockups, incorporating client feedback and an evolving brand
MY KEY CONTRIBUTIONS
From We to Me.
My role in the 3Spine project was pivotal in steering the project from concept to reality. Working closely under the guidance of the UX lead, I played a central role in facilitating the workshop, crafting the content strategy, and bringing our collaborative ideas to life through detailed and client-approved designs.
Assisted with a comprehensive strategy workshop with the client, enhancing project clarity and direction
Created and implemented a detailed content strategy that improved information architecture and user engagement
Transformed initial concepts into high-fidelity, fully branded mockups, incorporating client feedback and an evolving brand
IN CONCLUSION
A Challenging, Yet Successful, Project.
This project showcased our commitment to blending user-centered design with cutting-edge medical technology. Check out the 3Spine website to see how our strategic design thinking is shaping the future of healthcare.
IN CONCLUSION
A Challenging, Yet Successful, Project.
This project showcased our commitment to blending user-centered design with cutting-edge medical technology. Check out the 3Spine website to see how our strategic design thinking is shaping the future of healthcare.
IN CONCLUSION
A Challenging, Yet Successful, Project.
This project showcased our commitment to blending user-centered design with cutting-edge medical technology. Check out the 3Spine website to see how our strategic design thinking is shaping the future of healthcare.
IN CONCLUSION
A Challenging, Yet Successful, Project.
This project showcased our commitment to blending user-centered design with cutting-edge medical technology. Check out the 3Spine website to see how our strategic design thinking is shaping the future of healthcare.
